Fekete + Co was hired to increase awareness among local homeowners about J.S. Brown & Co., a Columbus-based remodeling company. Public relations efforts positioned J.S. Brown & Co. and company owner Jeff Brown as resources on remodeling and renovation. The value of earned media during the public relations campaign totaled nearly $516,000 in ten months. Stories were earned in Business First, The Columbus Dispatch, Daily Reporter, ThisWeek Newspapers, Suburban News Publications and Columbus Monthly magazine.